
A bespoke animated film was crafted to showcase Studio3AM’s concrete diffuser.
To celebrate the launch of Studio3am’s concrete diffuser, a bespoke animated film was crafted to highlight its raw textures, minimalist form, and refined functionality.
Using detailed 3D modeling, the animation faithfully replicates the porous imperfections and unique surface characteristics of cast concrete, reinforcing the diffuser’s handmade nature.
A carefully designed lighting setup accentuates the interplay between light and shadow, emphasizing the material’s depth and subtle variations.
The film explores dynamic compositions, integrating natural elements like stone and dried florals to create a visual dialogue between organic and industrial aesthetics.
Through controlled animation, soft gradients, and atmospheric shading, the piece conveys a sense of tranquility, aligning with the diffuser’s purpose of bringing calm and balance to any space
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AGDA Design Awards 2023
Finalist









